Stryd, from the US into all of Europe

A proven product, a new continent

Stryd builds the running power meter: a footpod that clips onto your shoe and measures the power a runner actually produces, alongside pace, distance and running form. It is a precision instrument for serious runners, and by 2019 it had established itself across the United States.

Europe was the logical next market. European runners were already ordering from the US site, and Stryd wanted to serve them properly rather than treat them as an afterthought. In 2019 Stryd Europe approached us looking for a webshop fulfilment partner for the European market.

Why shipping from the US stops scaling

Sending individual orders across the Atlantic works while volumes are small. It breaks down as soon as a market starts to grow, for reasons that have nothing to do with the product itself.

Delivery times. A parcel from the United States takes days to arrive, often more than a week. A European competitor delivers tomorrow.

Import duties and VAT. Every parcel is a separate import. Either the customer is billed at the door, which turns a good purchase into a bad experience, or the seller absorbs it and watches the margin go.

Returns. A customer who has to send a product back across the Atlantic often will not bother, and rates the brand accordingly.

Support load. Every delayed or customs-stuck parcel becomes a support ticket, and support tickets scale faster than revenue.

For a technical product bought by well-informed customers who compare carefully, none of that is acceptable.

What we set up

One stock location for the whole EU

Stryd ships stock to our warehouse in Ridderkerk, minutes from the port of Rotterdam. From there we serve every European market out of a single inventory pool. No warehouse per country, no stock split across borders, and no guessing in advance which country will sell what.

Local delivery speed, local returns

Orders placed before 23:00 ship the same day. Germany, Belgium, France and the UK are reached within one to two days, Scandinavia and Southern Europe within two to four. Returns come back to Ridderkerk, are checked, and go straight back into sellable stock.

No European entity required

Stryd did not have to incorporate in Europe, rent a warehouse, or hire local staff to make this work. The team stayed in the United States and the stock moved to the Netherlands.

Serving Stryd since 2019

We have handled Stryd's European fulfilment since 2019, and their European volumes have grown steadily year on year.

The part worth noting is what did not change. The same single stock location in the Netherlands still covers the whole continent. Stryd began with modest European volumes, deliberately, and the same setup has carried them through years of growth without a rebuild. A fulfilment arrangement that only works at today's volume is not a setup, it is a stopgap.

Considering the same move into Europe?

If you sell from outside the EU and your European orders are growing, the questions are usually the same. Where should stock sit, how quickly can it reach customers, what does it cost, and who handles returns. We are happy to walk through it with you.